GLI OPERATORI MOBILI ANNUSANO LA FIBRA
MOBILE OPERATORS: WAKE UP AND SMELL THE FIBRE Friday, 11 February 2011 14:16 Operators must position mobile broadband as a complement to fixed, not as a substitute, according to a new report. By Heather McLean Mobile broadband operators in markets with developed fixed broadband infrastructure should prepare for a decline in market growth. Recent research from Analysys Mason’s Connected Consumer survey indicates that interest in mobile broadband among non-subscribers declined slightly in all markets between 2009 and 2010, and subscriptions to mobile broadband are unlikely to grow at the same high level during the next year as they did in previous years. Attempts to sell mobile broadband as a substitute for fixed are likely to fail, the report states, as there is a strong perception among consumers that mobile broadband is not as fast, more unreliable and more pricey than fixed broadband. Over 70% of those expressing an opinion in the survey agreed with statements that mobile broadband w...